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Konsyte

Why UK SMEs Spend More on Marketing Than Operations

🗓 23 Aug 2026
Business Strategy


Konsyte Insights — Strategy. Systems. Growth.

Why UK SMEs spend more on marketing than operations — and why that is the wrong order


You ran the campaign, and it worked. Five new clients signed in the same month, more than you would normally win in a quarter. For about a week it felt like proof you had finally cracked growth. Then delivery started, and you realised nobody had actually agreed who was managing which client, work was slipping because the same three people were doing everything,

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