How a 45-person UK SaaS Firm Repositioned fromSME to Mid-Market and Increased Average Deal Size by 55%

Konsyte Insights — Strategy. Systems. Growth.

A founder has a sales problem.

The business has a good product, a growing market and a team that is capable of generating opportunities. Yet every week, the same pattern repeats. A few leads come in, some are contacted quickly, others are left for later, follow-ups happen when someone remembers them, and promising conversations sometimes disappear because nobody is quite sure who owns the next step.

The founder knows the team needs to become more consistent. So the first instinct is to ask for more leads.

But more leads are not necessarily the answer.